Apple Intelligence: Smarter Features Built for You

Apple Intelligence is Apple’s new personal AI system, introduced at WWDC 2024 and updated in WWDC 2025. It brings smart, helpful features to your iPhone, iPad, and Mac — all designed to protect your privacy while improving your daily experience.

What is Apple Intelligence?

Apple Intelligence is a collection of AI-powered tools that work across apps like Messages, Mail, Notes, and Photos. It uses on-device processing for privacy and performance, with support from Apple’s secure cloud only when needed.

Apple calls it:

“AI for the rest of us.”

Top Features

1. Writing Tools

1. Rewrite, summarize, or adjust tone in emails, messages, and documents
2. Built into Mail, Notes, Safari, and more

2. Image Creation

1. Genmoji: Create unique emojis using your own descriptions
2. Image Playground: Generate AI images in different styles
3. Image Wand: Turn sketches into full illustrations

3. Smarter Siri

1. Understands your context across apps
2. Performs tasks like editing photos, scheduling messages, and more
3. Improved voice and better memory of past interactions

4. Visual Intelligence

1. Identify and describe items in photos
2. Search for objects in images directly from your screen

5. Live Translation

1. Translate conversations in real time in Messages, Phone, and FaceTime

Device Compatibility

Apple Intelligence will be available for free starting October 2024 on:

1. iPhone 15 Pro / Pro Max and iPhone 16 series
2. iPads with M1 chip or later
3. Macs with M1 chip or later

Note: Regular iPhone 15 is not supported.

How It Works

1. On-Device Processing: Most tasks run locally, protecting your privacy
2. Private Cloud Compute: More complex tasks run securely in Apple’s own servers using Apple Silicon
3. No Tracking: Your data is never stored or shared without permission

ChatGPT Integration

From iOS 18.2, Apple Intelligence will integrate with ChatGPT:

1. Siri may ask for permission to use ChatGPT for advanced questions
2. You can also use ChatGPT in system tools like writing and image creation
3. Free for all users; extra features for ChatGPT Plus subscribers

For Developers

Apple introduced a new framework called Foundation Models:

1. Lets developers use AI in apps with full user privacy
2. Works offline without needing external servers
3. Example: An education app can create quizzes from your notes securely

What’s Coming Next?

Apple plans to:

1. Add support for more languages
2. Improve Siri’s capabilities
3. Possibly integrate with more AI models like Google Gemini

Apple Intelligence represents a step forward in making AI personal, private, and powerful — designed to work for you.